Wedding Photography is one of those services that young couples are particularly keen on getting right for their wedding. This is because it is the skill and experience of the photographer that will capture the moments their special day in a glorious fashion to be shared with their friends and family. It is the job of the wedding photographer to make the memories of the special day last for a lifetime. As a Wedding Photographer, you must realize that your photos are your advertisements. So each photo that you give to your clients can act as an ad and bring you, new customers. However, in the online world, things get magnified several times. Let us now take a look at how Craig Finlay turned his hobby of clicking pictures into a six-figure Wedding Photography business.
Craig Finlay was an amateur photographer and his stint with Wedding Photography started when he offered to be the photographer at a friend’s wedding for free. So he clicked pictures and that wedding album brought in a few more offline leads. This went on for a while until Facebook came along. To test the waters of this Social Media platform, Finlay posted a few photos from a wedding on Facebook with his watermark at the bottom and tagged the bride and groom.
Although Finlay didn’t think too much about it when posting, the response it got was overwhelming. When friends of the bride and groom saw the pictures on Facebook, they started tagging themselves and sharing it with their friends as well. Thus, gorgeous photos of people he had shot during the wedding were spreading far and wide on Facebook, all bearing his watermark and contact details. This brought in several new leads and when Finlay saw the potential, he made it a regular thing to post a good collection of photos to Facebook as soon as a wedding was over. This has made Facebook his sole lead generation engine and Finlay managed to hit the 6 figure mark last year.
As a Wedding Photographer (check out our business – Los Angeles wedding photographer prices), if there’s one thing you can take away from Finlay’s story, it is the power of Facebook. To enable people to find you, make sure you watermark the photos with your name and contact details at the bottom of the pictures you share on Facebook. Be sure to ask the permission of the bride and groom before doing so, as some couples tend to like their online privacy.